Technology

We operate a content-centric model and our goal is to be the leading authority on commercially-supported independent online video content. We build value by bridging the gap between the enormous middle market of content and brands and are developing OpenSlate Studios to that end.

OpenSlate is a video content marketplace that provides brands, distributors and media companies the data and platform to discover, engage and package meaningful content and media opportunities. Our alpha launch began in early 2011 and now includes more than 2500 video producers.

OpenSlate acquires, organizes and activates content-centric data to build audience, maximize monetization and foster collaboration.

How our platform works:

  • OpenSlate ingests producer data from YouTube, comScore and other sources as a baseline for organizing normalizing content-centric information
  • OpenSlate supplements ingested data with publisher-provided information about who they are, what they produce, what they will produce, how they engage their audience and how they work (or might work) with advertisers
  • OpenSlate further incorporates and values a producer's following on all social platforms, to develop better matching between content and brands as well as to define the "SlateScore"
  • The SlateScore is an objective measure of the Quality of a producer, as is pertains to marketers.