Software and Analytics to Unlock the New Premium in Online Video

 
 

Quality scores brand safety and subject matter expertise data for more than 220,000 professionally produced channels on YouTube.

Brand advertisers use our OpenSlate platform to curate and buy pre-roll inventory against the highest quality content on YouTube.

Our SlateScore ™ and proprietary measures of Engagement, Consistency, Influence and Momentum help brands see value at scale in native digital video.





 

What We Do

Outrigger Media unlocks the value of YouTube content to brand advertisers.

 
 

Our OpenSlate platform was built to connect brand advertising with the best and most relevant content on YouTube. By focusing on characteristics that define high quality - engagement, consistency, influence and momentum - we offer advertisers a unique and important set of decisioning tools.

Quality metrics, combined with price and ad effectiveness data, brand safety and subject matter expertise, ensure the most accurate and efficient media buying decisions for planning agencies, trading desks, and networks. We deliver:

  • Measurement and quality scores for more than 220,000 YouTube channels
  • 1,300 genre categories for more than 70 million videos
  • Brand safety ratings against the "torso" of high quality content
  • Normative pre-roll view-through measurement by channel, video and ad type
 
 

Our Data

We measure the value of online video content to advertisers and make that information actionable against media.

 

On a daily basis, our platform ingests, analyses and scores more than 220,000 YouTube channels on measures of engagement, consistency, influence, momentum and ad effectiveness.

Outrigger's OpenSlate platform supplements YouTube data on more than 70 million videos with data from social media and proprietary demographic data. Our platform consistently incorporates brand advertising performance data to further develop video and channel level profiles.

Brand advertisers use our OpenSlate data to identify, and our Vnetic tool to buy against the highest-quality inventory on YouTube.

 
 

Our Platform

Our platform highlights only the highest quality content in the context that the advertiser defines

 

Outrigger Media unlocks the value of YouTube for brand advertisers through a suite of analytic, planning and targeting tools that include:

  • Measurement and quality scores for more than 220,000 YouTube channels
  • Brand safety ratings on the "torso" of high quality content
  • Adaptive buying at the channel and video level, connects quality, price and performance to campaign goals
  • Pre-roll view-through measurement by channel, video and ad type
 
 

Our Company

Outrigger Media focuses on identifying and activating value in native digital video for brand advertisers.

 

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Our quantitative approach to measuring and scoring the value of content for advertisers is used by many of the world's largest agencies, trading desks and ad networks. We offer products and services that let brand advertisers go deep into buying against content on the YouTube platform.

In 2012, Outrigger launched OpenSlate as the definitive source of quality in native digital video. In June of 2014, Outrigger launched Vnetic, our programmatic for video product. Our clients use Vnetic to leverage the maximum reach of YouTube's audience in the most appropriate possible environment

Our team is comprised of smart technologists, math guys, and business folk with a profound attraction to the present and future of how video content is consumed and monetized. We're backed by equally smart investors like the good people at Spring Mountain Capital and StarVest.

Mike Henry, Chief Executive Officer

Mike Henry, has more than 15 years of experience in online advertising. Under his leadership, Outrigger has developed successful lines of business in premium video advertising sales, sales marketing, consulting and new ad technology. Previously, Mike was SVP, Sales, for Veoh Networks, where he led the company's monetization strategy and built the ad sales and marketing teams. While at Veoh, Mike launched a ground-breaking user targeting platform that allowed marketers to address audiences based on the wide range of videos that they consumed. Before Veoh, Mike held several key posts at Dow Jones & Company, including SVP of Dow Jones Integrated Solutions, the company's cross platform global advertising division. He was also VP, Ad Sales, at The Wall Street Journal Online, where he built the company's first online sales, sales marketing and ad operations teams.

Mike O'Malley, VP Engineering

Mike is a highly experienced developer with a background in the media and entertainment landscape. He has worked at Viacom and Business Week, developing both tactical and strategic technical solutions to enhance business objectives. Mike architected sthe infrastructure that powers OpenSlate's data ingest and scoring process, and oversees the development of all of Outrigger's product offerings. As a software engineer, Mike has extensive experience in Linux systems, FreeBSD systems, C, C++, x86 Assembly, Python, Apache, SQL, RDB Design, ASP, PHP, and JavaScript

Dave Lawless, Head of Data Engineering

Dave Lawless is a seasoned software engineer with broad experience in data modeling for large scale business applications. At Outrigger, he heads up the Data Engineering and Analytics team which is responsible for ingesting data for all the channels scored by the OpenSlate platform. On a daily basis, he and his team also oversee the modeling and application of our scoring system. Dave has been a business owner and entrepreneur for the last 13 years while remaining a technologist at the core. Over the years, Dave has worked with companies like AOL, Microsoft, and Time Warner where he was instrumental in guiding various successful technology projects.

Carlos Restrepo, VP, Business Development

Carlos has over a decade experience leading and growing sales teams for some of the worlds leading digital publishers, mobile rich media and technology companies. He is currently heading up Business Development and Sales, with a focus on growing the use and adoption of the OpenSlate product. Prior to Outrigger Media Carlos held leadership positions at Adap.TV, TheStreet.com, Medialets, Reader's Digest, Univision and Reuters. He brings a unique mix of digital media sales experience, a deep understanding of publisher side syndication/monetization strategies ,and a thorough understanding of the video ecosystem and todays evolving programmatic buying/selling strategies .

Paul O'Reilly, Head of Creative Development

Paul O'Reilly is an award winning Creative Director with over 15 years of start-up and interactive agency experience. Paul is the visual conscience behind Outrigger's product offerings, bringing product design, information architecture and UX skills to our team. Paul has worked with companies like Accenture, CitiGroup, Prudential, Martha Stewart Omni Media, and other Fortune 500 companies to help streamline their digital, mobile and online video presence.

Melanie Petsch, Head Quantitative Analyst

Melanie is an award-winning quantitative researcher with over 18 years of experience providing quantitative analysis on Wall Street, including eight years on the sell side at Goldman Sachs, five years consulting from her own firm, Petsch Analytics, LLC, and buy side research and product development at TIAA-CREF and AllianceBernstein. Since 20102, Melanie has also been an Adjunct Professor at Columbia Business School. At Goldman, Melanie co-authored a book for institutional investors, Commodities as an Asset Class. She has published numerous articles and chapters, including "Beating Benchmarks," which was published in the Journal of Portfolio Management and won an "Outstanding Article" award. Melanie serves on the board of directors of the Society of Quantitative Analysts and on the prize committee of The Institute for Quantitative Research in Finance.

Kathryn Burns, Director of Client Services

Kathryn Burns has over ten years of digital media experience. As director of client services, her focus is working closely with clients to increase the use of OpenSlate data targeting for the activation of video campaigns. Prior to joining the Outrigger team, she worked on both the agency and publisher side of the media business giving her a unique perspective into sales strategy, campaign management and client communication. Kathryn has held positions at Microsoft, Universal McCann, Zenith, Carat and OMD.

 
 

News

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