Our quantitative approach to measuring and scoring the value of content
for advertisers is used by many of the world's largest agencies, trading desks
networks. We offer products and services that let brand advertisers go deep into
against content on the YouTube platform.
In August of 2012, Outrigger launched
as the definitive source of quality in native digital video.
Our team is comprised of smart technologists, math guys, and business folk with
attraction to the present and future of how video content is consumed and
We're backed by equally smart investors like the good people at Spring Mountain
Mike Henry, Chief Executive Officer
Mike Henry, has more than 15 years of experience in online advertising.
Under his leadership, Outrigger has developed successful lines of business
premium video advertising sales, sales marketing, consulting and new ad
technology. Previously, Mike was SVP, Sales, for Veoh Networks, where he led
the company's monetization strategy and built the ad sales and marketing
While at Veoh, Mike launched a ground-breaking user targeting platform that
allowed marketers to address audiences based on the wide range of videos
they consumed. Before Veoh, Mike held several key posts at Dow Jones &
including SVP of Dow Jones Integrated Solutions, the company's cross
global advertising division. He was also VP, Ad Sales, at The Wall Street
Journal Online, where he built the company's first online sales, sales
and ad operations teams.
Mike O'Malley, VP Engineering
Mike is a highly experienced developer with a background in the media and
entertainment landscape. He has worked at Viacom and Business Week,
developing both tactical and strategic technical solutions to enhance
business objectives. Mike architected sthe infrastructure that powers
OpenSlate's data ingest and scoring process, and oversees the development
of all of Outrigger's product offerings. As a software engineer, Mike has
extensive experience in Linux systems, FreeBSD systems, C, C++, x86 Assembly,
Dave Lawless, Head of Data Engineering
Dave Lawless is a seasoned software engineer with broad experience in data
modeling for large scale business applications. At Outrigger, he heads up
the Data Engineering and Analytics team which is responsible for ingesting
data for all the channels scored by the OpenSlate platform. On a daily
basis, he and his team also oversee the modeling and application of our
scoring system. Dave has been a business owner and entrepreneur for
the last 13 years while remaining a technologist at the core. Over the
years, Dave has worked with companies like AOL, Microsoft, and Time Warner
where he was instrumental in guiding various successful technology projects.
Carlos Restrepo, VP, Business Development
Carlos has over a decade experience leading and growing sales teams for some
of the worlds leading digital publishers, mobile rich media and technology
companies. He is currently heading up Business Development and Sales, with
a focus on growing the use and adoption of the OpenSlate product. Prior
to Outrigger Media Carlos held leadership positions at Adap.TV,
TheStreet.com, Medialets, Reader's Digest, Univision and Reuters.
He brings a unique mix of digital media sales experience, a deep
understanding of publisher side syndication/monetization strategies ,and a
thorough understanding of the video ecosystem and todays evolving
programmatic buying/selling strategies .
Paul O'Reilly, Head of Creative Development
Paul O'Reilly is an award winning Creative Director with over 15 years of
start-up and interactive agency experience. Paul is the visual conscience
behind Outrigger's product offerings, bringing product design, information
architecture and UX skills to our team. Paul has worked with companies like
Accenture, CitiGroup, Prudential, Martha Stewart Omni Media, and other
Fortune 500 companies to help streamline their digital, mobile and online
Melanie Petsch, Head Quantitative Analyst
Melanie is an award-winning quantitative researcher with over 18 years of
experience providing quantitative analysis on Wall Street, including eight
years on the sell side at Goldman Sachs, five years consulting from her own
firm, Petsch Analytics, LLC, and buy side research and product development
at TIAA-CREF and AllianceBernstein. Since 20102, Melanie has also been an
Adjunct Professor at Columbia Business School. At Goldman, Melanie
co-authored a book for institutional investors, Commodities as an Asset
Class. She has published numerous articles and chapters, including
"Beating Benchmarks," which was published in the Journal of Portfolio
Management and won an "Outstanding Article" award. Melanie serves on the
board of directors of the Society of Quantitative Analysts and on the prize
committee of The Institute for Quantitative Research in Finance.
Kathryn Burns, Director of Client Services
Kathryn Burns has over ten years of digital media experience. As director
of client services, her focus is working closely with clients to increase
the use of OpenSlate data targeting for the activation of video campaigns.
Prior to joining the Outrigger team, she worked on both the agency and
publisher side of the media business giving her a unique perspective into
sales strategy, campaign management and client communication. Kathryn has
held positions at Microsoft, Universal McCann, Zenith, Carat and OMD.