Our OpenSlate platform was built to connect brand advertising with the best and most relevant content on YouTube. By focusing on characteristics that define high quality - engagement, consistency, influence and momentum - we offer advertisers a unique and important set of decisioning tools.
Quality metrics, combined with price and ad effectiveness data, brand safety and subject matter expertise, ensure the most accurate and efficient media buying decisions for planning agencies, trading desks, and networks. We deliver:
- Measurement and quality scores for more than 220,000 YouTube channels
- 1,300 genre categories for more than 70 million videos
- Brand safety ratings against the "torso" of high quality content
- Normative pre-roll view-through measurement by channel, video and ad type